The 6 #MustHaves For Creating Your First Online Course


Get Ready For Your New Beginning


I've created this special guide just for you, who is looking into getting started with creating digital courses. In this guide, "The 6 #MustHaves to For Creating Your First Online Course", outlines the bare-bone necessities for everything you need to get started. 

We will be talking about topic discovery, content creation, the equipment, the course hosted platform, the email marketing software, and student support.

So if your ready to get started and launch your first digital course, this guide is for you!



Hi, I'm Shana!

I'm a Business Tech Strategist who teaches Business Owners, Educators, and Mentors how to create profitable, automated online businesses through digital courses.

I'm the proud founder of Brand New Identity, a digital marketing company who mentors our clients how to build profitable, automated online businesses through roadmap strategy, web & content marketing, and asset building through digital course creation.

I love technology and entrepreneurship which is why I built Brand New Identity. I understand technology can be a daunting topic to learn but is also a necessity when building an online business.

I’m a Computer Science and MBA ( Masters in Business Administration) Graduate who just happens to enjoy working with entrepreneurs more than corporate companies. Tasks for building websites, e-courses, email marketing or any other business automation tools are second nature for me.

You will hear me speaking plenty about these topics, and I love helping other entrepreneurs succeed at them, so they can run profitable online businesses.

Shana Jones, Founder of Brand New Identity, LLC

Client Love

Free Spirit Collaborative has Shana in its DNA and we could not be where we are without her critical and foundational help ...

Shana Jones has an all too rare combination of exemplary business best practices knowledge and genuine warmth and integrity. She brings new school tech strategies to business owners in need of creative efficiencies for optimal growth and essential work/life balance. Free Spirit Collaborative has Shana in its DNA and we could not be where we are without her critical and foundational help. In a world of flash and noise, she brought the real deal substance you can't fake. She gave us the tools to succeed and, most of all, the courage to believe in ourselves.

Crystal Ferrara  //  Co-Founder , Free Spirit Collaborative

Someone who has a depth of knowledge in their chosen craft ...

I was truly a pleasure to work with someone who has a depth of knowledge in their chosen craft. This is why I refer to you as my "favorite millennial!"

Ty Talton  //  Co-Founder , Dominican Republic Destination Getaways